Tailor Your Fundraising and Donations for Valentine’s Day and Feel the Love
Valentine’s Day is one of the most commercial holidays. A $20 billion dollar holiday, in fact. Last year, the average person spent $130.97 on candy, cards, gifts and more, but you can find some who’ll...
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Twitter Lingo 101: Tweet, Hash-Tag, Mention, Favorite, Retweet
Opening a new profile and posting from Twitter can be like learning an entirely new language. But don’t worry, we’ve translated the Twitter lingo for you and put together a list of the 5 most important...
View Article5 Reasons to Start Taking Millennial Donors Seriously
Did you know that more millennials (also known as Generation Y) have donated to charities more than previous generations? Add a dash of $41 trillion of inherited wealth to come, their passion for...
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How charity: water Increases Donor Retention with Continuous Communication
Nearly 3 out of every 4 newly acquired donors leave within the first year. But acquiring a new donor costs 6 to 7 times more than it costs to retain an existing donor. (Source) So how can you keep your...
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Social Media for Nonprofits: 4 Things to Learn from the Humane Society
Puppy eyes, lonely kittens, and less-than-loved farm animals. Sure, the nature of the Humane Society’s work lends itself well to evoking emotions in prospective donors, but they’ve stimulated donations...
View Article5 Ways a Charity App Can Help Your Nonprofit
It’s no secret that mobile is the new black. It’s the way more and more people communicate. It’s how we spend our time when we’re on the go. It’s even how we pay for purchases. This isn’t news; many...
View ArticleHow to Improve Donor Retention with a Charity Blog
It costs 5 times as much to acquire a new customer than to retain a current one. The same goes for donors. So what can you do to improve donor retention? Blog! Why blog? There’s an endless list of...
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5 Nonprofits Reaping the Rewards of a Charity App
The percentage of donations made via mobile is growing each year. While optimizing your website and marketing emails for mobile is part of the battle, there is a large opportunity in mobile...
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